Business Design and Print

Top ten reasons why you should use promotional products to boost your business

If you are on the lookout for an effective marketing strategy that will give your brand a competitive edge, one that has stood the test of time is the use of promotional products.

Corporate branded items are a tangible representation of your brand and offer numerous benefits that can significantly contribute to business growth.

From pens and mugs to clothing and bags, Kall Kwik can help print your logo onto a wide range of products, which is a cost-effective way of getting your name in front of potential customers and increasing your brand visibility.

Here are ten reasons why you should use promotional products to increase your business.

1. Brand recall

A branded desk calendar is the perfect example of how you can keep your brand in front of your customers for 12 months of the year. A well-designed promotional product will not only attract attention but also enhance brand recall giving you a competitive edge.

2. Customisation

Promotional products can be customised with your corporate colours, logo or message which will enhance your brand identity. Choosing the right product for your business is also important. Consider your target audience and their preferences to align with your brand’s personality.

3. Value for money

Compared with other forms of advertising, promotional products are a cost-effective way to get your brand seen by potential customers. They are also known to impact sales directly, as the act of receiving a gift as part of a campaign can make customers feel compelled to make a purchase.

4. Customer loyalty and retention

Keeping your company front of mind, corporate giveaways help to build loyalty and encourage repeat business from your customers. Each time someone sees or uses your product, they are reminded of your brand and its value.

5. Longevity

Many promotional products can be used repeatedly like a notebook, water bottle or t-shirt. This maximises their opportunity to create an impact, which is a great return on investment. A physical item also has a longer lifespan than digital or traditional advertising, which can be easily forgotten.

6. Professional image

Branded items, such as a hi vis jacket, lanyard or notebook help to convey a professional image of your company. They also help to unite your team, whether you’re in the office or at the sports club. Wearing a branded sweatshirt, for example, encourages everyone to work towards a common goal.

7. Brand visibility

Promotional products keep your brand in front of your target audience. By incorporating your logo and message onto items that people use in their daily lives, such as pens, key-rings and backpacks, it ensures that your brand is seen regularly and helps to create a strong visual association.

8. Lead generation

Offering promotional gifts at corporate events or exhibitions can attract potential customers and generate new leads. They can be used as an incentive to capture customer data, and when attendees receive a useful and well-designed promotional product, they are more likely to remember your brand and contact you in the future.

9. Word-of-mouth marketing

We all love a free gift and when people receive something that is useful or attractive, they often talk about it with others, which helps to spread the word about your business.

10. Targeted marketing

Choosing items that relate to your industry or a specific campaign is a great way to focus your marketing efforts. For example, Kall Kwik offer a number of eco-friendly, sustainable promotional products, which are perfect if you want to shout about your environmental credentials.

When it comes to promotional products, it’s not just about giving away freebies.

It’s about creating a positive brand experience and building lasting relationships with your customers. By staying ahead of the curve and offering innovative, on-trend promotional products, you can create a positive impression of your brand and stand out from your competitors.

At Kall Kwik we work with companies throughout the UK supplying all your promotional product needs. Contact your local Kall Kwik today and we’ll help you cause a commotion with a well thought out promotion!