Business Design and Print
When preparing your own artwork for print or digital use, knowing the difference between CMYK and RGB is essential. These two colour models serve different purposes and are optimised for specific uses. Getting them mixed up can lead to disappointing results and costly errors, especially if your colours don’t look the way you intended. Let’s break down what CMYK and RGB are, why they matter, and when to use each one.
CMYK stands for Cyan, Magenta, Yellow, and Black. It’s a colour model used primarily for printing. Printers mix these four colours in varying amounts to create a wide range of shades and tones. CMYK is a subtractive colour model, which means it starts with a white background (usually paper) and subtracts light by adding ink to create colours.
This model is essential for any physical print project, whether it’s business cards, flyers, posters, or brochures. If your artwork is not in CMYK mode before sending it to print, you risk colour shifts that can make your finished product look different from what you see on your screen.
RGB stands for Red, Green, and Blue. It’s an additive colour model where light is added to produce colours, and is used for digital displays like monitors, TVs, and mobile screens. RGB works by combining different intensities of these three colours to create the full spectrum of colours.
RGB is perfect for anything meant to be viewed digitally, such as social media graphics, websites, and online advertisements. The vibrant and luminous colours you see on a screen are created by mixing light rather than ink.
One of the most common mistakes in preparing artwork is using the wrong colour mode. For example, designing a flyer in RGB and then printing it can result in colours appearing dull or off. Likewise, creating social media graphics in CMYK might make them look flat and muted when displayed on a screen.
When designing your artwork, always consider the final destination. If it’s going to be printed, choose CMYK. If it’s going to be displayed digitally, choose RGB. Most design software, like Adobe InDesign, Photoshop or Illustrator, allow you to switch between these modes easily. Double-checking your settings before finalising your design can save you from costly and frustrating mistakes.
If you’re using tools like Canva or Adobe Express, it’s important to know that these platforms are primarily designed for digital design, which means they default to RGB colour mode.
Canva: Most of Canva’s templates and design tools work in RGB. However, Canva Pro users can download designs as PDF files for print, which are automatically converted to CMYK. If you’re preparing print materials, make sure to choose “PDF Print” when downloading and check that your colours still look right.
Adobe Express: Like Canva, Adobe Express works in RGB by default. It’s tailored for digital content like social media posts, web banners, and presentations. If you plan to print your design, export your work as a PDF, which will automatically be set to CMYK.
Both platforms make design accessible, but for the most accurate print results, always preview your final piece in CMYK if possible.
Pro tips for designers
CMYK
For CMYK pdfs are perfect, and the file format is compatible with most programmes
RGB
Jpegs, PSD, PNG or GIF files are the preferred options for digital displays
We would recommend avoiding PDF, EPS, BMP or TIFF files for RGB uses as these formats aren’t always compatible with every bit of software, and they can be incredibly large files due to all the data within them.
Navigating the complexities of CMYK and RGB can feel overwhelming, especially if you’re not sure which mode to choose for your project. That’s where Kall Kwik comes in! Our expert design team takes the guesswork out of the process, ensuring your colours look just right, whether in print or on screen. We handle every step of the way, from colour mode selection to final production, so you don’t have to worry about mismatched hues or disappointing print results.
Whether you need eye-catching brochures, professional business cards, or vibrant digital graphics, trust Kall Kwik to design it for you and get it right first time. Get in touch with us today and let us make your design process hassle-free!
Understanding the difference between CMYK and RGB is crucial for anyone preparing their own artwork. Getting it right means ensuring your colours look their best, whether on paper or screen. If you’re ever unsure, our team is always here to help guide you through the process. Don’t hesitate to reach out. We’re passionate about making your designs look their best, every time. Find your local Kall Kwik here.